You don't need a good story to make a good spirit. You need a good spirit to make a good story.

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Founded in February 2020, THOUGHTS® Bourbon is an award-winning bourbon brand. We produce a smooth-tasting straight bourbon whiskey and a premium Manhattan cocktail.

The founder, who also serves as the company's Creative Director, has over 30 years of experience directing creative initiatives for companies like Kraft Foods, Godiva Chocolatier, MICROS, Oracle, and Canon. This experience led to the creation of the award-winning spirit called THOUGHTS®, The Spirit of Creativity®.

As a creative, he wanted to produce a product that reflected his imagination and creativity. THOUGHTS® Bourbon is aged in smaller barrels — putting more wood into contact with the bourbon. It's proven to increase and accelerate the rate at which the bourbon absorbs characteristics from the wood. Combining this method with the purest Rocky Mountain water delivers a superior and unique taste to the bourbon market.

Currently, THOUGHTS® is available in California, Colorado, Florida, Georgia, and New York, with distribution handled by Carbon Rose Distribution and Liberation Distribution (LibDib).

Product quality is rapidly becoming an important competitive issue.
While most spirit producers like to talk about their story, we want to focus on the main objective—taste.

The greatest story ever told won't make your drink taste better.